WebSite Audit Report and Consultation

With all of the constant monthly Google algorithm changes, maybe your website has seen some declining Google referral traffic. Or maybe you just recently went live with a redesigned website and search traffic has suddenly dropped. Or maybe you just can't keep up with all of the search engine optimization rules and changes and need a little help to assess where the website is from an SEO perspective.

Acperion can review your website for current onpage search engine optimization tactics, content management system issues, overall website architecture, navigation schemas and more.

The search engine optimization audit will also cover social media marketing integration in the website's content too. The outcome of this website audit review is to increase your company's lead stream pipeline, increase sales and demonstrate a good return on your online marketing investment by deploying proper website search engine optimization strategies and tactics.

The SEO website audit covers these topics:

A general snapshot of our Online Reputation Management campaign uses:
  • How do the search spiders view your website's HTML code for compliance?
  • Can the spider's deep-read/crawl the website links using the sites navigation hierarchy without hitting a walled-garden (dead-end)?
  • Are you targeting the right keyword phrases to attract the proper market audience?
  • Use of other domain names you may have purchased and now use as duplicate content websites.
  • Any duplicate content found in the current website?
  • What is the internal linking structure?
  • What is the site map functionality and its purpose?
  • Analyze the website navigation hierarchy.
  • Competitive research - where does your website rank versus the competition?
  • 301, 302, 303, 404-error pages and redirect issues.
  • Website analytic tracking - what's being used and is it used properly?
  • Are the Google Webmaster Tools being taken advantage of or used at all?

    • Website Audit Findings Review

     

    The SEO website audit findings are documented for your reading and also includes up to a 1-hour conference phone call to cover the SEO website audit review findings and recommendations with you.