Acperion has been participating in website usability and user experience studies since 1999. To clarify what each term means, listed below are the two ISO (9241) definitions for each:

Usability: The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.

User Experience: A person's perceptions and responses that result from the use or anticipated use of a product, system or service.

Building a New Website or Wanting a UI/UX Site Review? Acperion can perform the following user experience services:

  • Identify, document and understand the users experience across all brand touch-points - is it unified or disjointed?
  • Optimum goal is to implement the best multi-channel user experience.
  • Align with the organizations business goals by identifying and leverage a cross-platform user experience strategy and tactical plan.
  • Make sure the user digital interactions are intuitive and tested to ensure the websites design goals are being met.
  • When a user goes from one touch-point to another, the interaction is seamless and non-disruptive.

  • After our evaluation, the strategy and tactical multi-channel user experience plan will offer:

  • Strengthen the already existing online brand experience across all online marketing and communication channels.
  • Voice-of-the-customer digital experience feedback with increase the likelihood of long-term customer loyalty and less defection.
  • Increased online conversions against agreed upon key performance indicators (KPI's) and return-on-marketing-investment (ROMI) across all digital channels the company uses.