SEO Strategy and Development
Acperion, a Denver SEO agency has
over 14 years experience in the SEO industry and consulting with 1 to 100,000 person
client organizations. We regularly attend SEO conferences to keep abreast on what
is going on with search engine optimization, social media marketing and mobile
marketing. The SEO industry
is competitive and has some great SEO companies and some really bad ones.
Acperion wants to be the best by being better than our competitors.
SEO is like a hot lead…it
needs to be nurtured over time in order to increase the websites online
conversions. Acperion's SEO services
uses various strategies and tactics to get your web pages in the #1, top 10 and
top 30 search engine ranking positions.
Acperion performs
SEO website assessments to determine what type of SEO needs to be done.
For example, if
a previous SEO company was used, now is the time to uncover what they did and
didn't do and find out if their SEO work was done correctly. Is your site technically and
functionally working? If it isn't, the search spiders won't like the
site. Does the website render too slow. Google now incorporates webpage download
speeds as a search ranking marker. We also investigate on what your online competitors are doing
for their search engine optimization tactics.
The finalized SEO implementation document is reviewed with the client along with a suggested list
of search engine optimization recommendations, cost and a timeline to complete
the SEO assessment recommendations.
SEO
maintenance.
All Acperion client's are on a SEO maintenance program. The search engines
are always updating their ranking algorithms throughout the year. Google
for example has made over 500 search ranking rule changes in 2011. One major Google
change that started in February, 2011 are the ongoing Google Panda updates. Acperion stays abreast of these
Panda updates, assesses how it impacts our client website rankings and then we make
appropriate SEO changes if needed. Most importantly, your
company personnel don't have to spend
hours and hours of company time trying to keep up with all of these search
ranking rule changes. Acperion can do it all for you
Website
analytics reports.
Acperion's clients all receive website traffic reports that shows the sites
performance trends. Whether it's week to week, month to month or year
over year trends, we provide up-to-date traffic performance metrics that details
the monthly uniques, bounce rates, clickpaths, funnel conversions rates, and
more. Again, Acperion does all of the
leg work and we can show you how web analytics reporting can save you some
marketing dollars and increase your lead stream pipeline at the same time.
