Google Adwords, MSN adCenter
and Facebook Advertising
Pay per click (PPC) is a fast way to get top ranking position almost
immediately because you pay for the rankings. Paid search engine marketing
provides top search engine positions because it all depends on how much you want
to pay (bid) for each keyword. PPC is usually done to augment organic search
ranking campaigns. Pay Per Click advertising is also used to target very
competitive keywords that may be cost prohibitive for organic SEO.
Acperion's PPC consultancy services for Google Adwords campaigns and MSN
advertising can help your online business to receive more leads and sales.
PPC campaign management.
There are a few steps involved to get
your Google Adwords campaign live so that each PPC advertising campaign can
be managed properly. First there is the important keyword research and some
homework into
what your competitors are doing with PPC (Google and/or MSN Advertising.)
Acperion will also set up your account or take over an existing PPC advertising
account.
Once you decide on the what
the monthly pay per click budget is, our work begins by managing the account to
improve on the campaign clickthrough rates, ranking position and attract
qualified traffic that makes a website conversion.
PPC reporting.
Our PPC campaign management
services includes PPC analytic feedback reports that shows you which keywords
were used by the search engine users to click into your site and are these
visitors converting. We continually monitor these campaign ads and keyword selections
for future updating so
that you website receives the maximum number of clicks at the lowest cost per
click.
Conversion goals are
identified for each campaign which can include shopping cart conversions,
whitepaper downloads, seminar sign-ups, etc. Below are typical reporting
metrics:
- Campaign monthly cost and ROI
- Cost Per Conversion
- Click through rate (CTR)
- Cost Per Click
- Average ad ranking position
- Number of impressions (how
many times the ad has been displayed)
- Number of clicks
Facebook Advertising
Acperion has been doing Facebook ad campaigns for small to large businesses and
we can help you:
- Identify what successful campaign metrics
should be
- Use Facebook's Precise target (a way of displaying your ad in front of either a wide or narrow audience)
feature for your ads
and
establish ad budget guidelines
- Get your ad approved by using our previous Facebook ad approval
methodology
- Provide monthly Facebook ad campaign reports
and analytics
