Basically
Pay Per Click advertising campaigns (also known as: ppc) are much more
complicated today than they were a few years ago. When Google introduced the
Quality Score algorithm, trying to buy your way into the top 3-5 positions became
impossible.
If you are looking for a Denver metro area digital media agency to manage your
pay per click campaigns, they will need to know how to balance the number of
clicks, cost per click, rank position, landing page scoring and your monthly PPC budget to ensure you
are receiving quality leads and sales conversions.
Acperion has been doing PPC campaigns since 1999 managing large and small online
marketing budgets that can produce results in a matter of weeks versus having to
wait a bit longer for your organic SEO campaign to take hold.
Pay-Per-Click (PPC) Campaign Marketing
and Management:
Pay-Per-Click (PPC)
advertising in Google AdWords and in Bing is an excellent short-term online
ad tactic to provide a quick way of gaining high visibility with competitive
keywords. These types of PPC programs work on the basic premise that you only
pay on a cost per click basis when somebody visits your site from your pay per
click ad.
What we do:
We buy the PPC ad space and create the campaign tile ads that will appear in the
sponsored search results section. The main goal is to achieve a
click-conversion from each search inquiry into a qualified sales lead. In order
to increase the conversion rate and return on investment, we will monitor the
performance of each campaign ad and make changes as required.
What we charge:
Our fess to create, keyword research and manage your Pay-Per-Click advertising
will vary depending on which web sites you want to appear on, the
competitiveness of your ad keywords, how many keywords you are targeting for
each campaign and the requirements of your online marketing campaigns.
