The online web has really
turned into the wild wild west from a reputation management perspective. What
can damage an individuals or businesses (brand) reputation almost immediately
are negative online postings in blogs, message boards, websites and social media
websites and the ease and quickness these postings are made.
Many positive and negative postings are indexed by the search engines and
it’s likely one or two negative postings can be in the top 10 ranking
positions in Google.
Acperion can use various
online marketing tactics to “push” down the negative Google, Yahoo and MSN
listings onto page 2 and lower. It
should be pointed out that nobody (including Acperion) can guarantee that any
particular website listing will rank in the top 10 positions but we can use some
basic search engine optimization techniques to make a new website posting using your company name to rank
higher than the negative posting.
Your online brand is
priceless and you should be monitoring and proactively protecting your brand
recognition through online reputation management.
