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Internet
Marketing and Social Media
Checklist
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Below is Acperion's short list of internet and social media marketing channels
for demand generation consideration. It's not to suggest that every web
marketing channel be deployed but the checklist just helps to formulate some
strategic direction.
- Pay-Per-Click Advertising (PPC)
- Start with Google Adwords and then MSN AdCenter.
- Online Press Release Marketing
- Leverage your newsworthy content for distribution to various online
news sources at a very low cost.
- Search Engine Optimization (SEO)
- Search engine optimize your newly launched or redesigned website
- If it's a site relaunch, SEO the site very early in the design and
development phase. Don't wait until the site is live.
- Google Places Page for Businesses
- Google provides a free Places page and will rank
it high if it's optimized properly.
- Social Media Marketing (SMM)
- Increase the company exposure using the
various social media websites and channels.
- YouTube Online Video Marketing and Promotions
- Have a YouTube branded Channel page to attract
interested prospects.
- Conversion Rate Optimization (CRO)
- Ensure the website pages and landing pages are
optimized to maximize the number of conversions.
- Image Search Optimization
- SEO all images and graphics so they can be found
by 20% of Google users who use image search to find online content.
- Google+ for Businesses
- Have a Google+ business page to partake in the
opportunity to grow and nurture a circle of prospects and customers who are interested
in your business.
- Claim Social Media Profiles
- Claim your trademarked company name(s) before
you lose it
to a social media profile name squatter or to a competitor.
- Facebook Fan Page
- Have a Fan page and begin to communicate with
interested people who want to learn more about your business.
- Twitter Business Page
- Make frequent Tweets to people who show
an interest in your company products and services.
- LinkedIn Page
- You've gotten this far down the checklist...why
not try LinkedIn marketing.
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