Local
Search Marketing - Google
Places, Yelp, City Search, Bing
and More
Many
online searchers are
focusing their keyword
search terms by using
keywords to include: city,
state, zip code,
neighborhood names, and even
phone numbers.
If your website is
not taking advantage of
local search SEO, your
business is probably losing
some traffic
and sales.
There
are over 3.25 billion Google
map searches each month and
about 20% of these local map
searchers are done with
mobile phones. Optimizing your business
website for local search
not only gives you an
advantage over you
competitors, it also
displays your local search
content to mobile users too.
Acperion's goal is to local
search optimize your Google Places
local maps listing to be
on the first
page of the maps results.
These Palces pages can be
search optimized for better
rankings because Google has specific local
search ranking rules that
increases the likelihood of
getting the local page to
rank in the top 10.
Having a claimed Google Places
business page is another
marketing tactic to increase website
traffic and generate some
online interest in your
products and services.
The Acperion local search
seo process
is to claim your Google
Places page (and even if you
have claimed it, the Places page can
still be optimized) and also
start getting
local citations with the important local directories
like Yelp and CitySearch.
Getting positive online
testimonials and reviews for your local
search pages helps in how
this page should be ranked.
Here's
an overview on our Google
Places SEO deliverables:
- Local
keyword research
- Competitive
local search analysis
- Google
Places SEO using
proper Google
optimization
techniques
- Photo
optimization
- Video
optimization
- Geo-location
tagging
- Monthly
tracking of analytics
Google
Universal Search
Google
universal search was
launched in 2007 and today still
remains an
important online marketing
tactic to use. The universal
content that can be found by
a Google searcher are:
images, videos, news,
shopping, realtime, blogs,
books, places, discussions
and recipes.
Each
year continues to show how
popular
online videos and image
search is with online
searchers.
Acperion advises all online
marketing clients to take
advantage of the opportunity
to search engine optimize
their video library and image content as a
top priority.
Let
Acperion show you how
optimizing
all of your digital assets
can increase the probability
to achieve multiple high
ranking listings and get
that important click to your
website. If a prospect can't
find your website, they will
find your
competitors website.
