Many website owners have photos and
images embedded in their webpages. Then add in the fact that over 15% of
Google searchers use image search to find online information. That's a
perfect recipe to take advantage of this new audience to generate more site
visits and leads.
Google Image Search for High Rankings
The Google search spider can not read images and graphics and
that's the challenge in attempting to rank #1 for a particular photograph or
graphic image.
The Google ranking algorithm for images does look at a few key items when
trying to determine if the image is relevant for #1 or top 10 rankings.
Acperion has experience in understanding what key image ranking factors can be
deployed to outrank your competitors and get more visitor traffic to your
website.
Image Dimensions.
The image size dimension helps Google and Bing/Yahoo to better
understand if the image is a duplicate or a unique one.
ALT Attributes.
This describes the image and Google can read the ALT Tag to learn what
the image is about
Image File naming Conventions.
During the website design or redesign, naming image files is very
important and helps in getting the images to rank well in Google and Bing/Yahoo.
On-Page SEO Ranking Factors.
It's important to have the image be relevant with the theme of the onpage
text.Flickr
Photo SEO.
Placing your website photos and images in Flickr offers some great social
media opportunities if the Flickr audience is the one you want to go after. If
it is, your business should have a Flickr account. From an SEO perspective, placing images into Flickr
can also get the images to rank well in Yahoo because Yahoo owns
Flickr. This means that if your images rank well in Flickr, it will
rank well in Yahoo and most probably Bing too.
Flickr has its own image ranking algorithm indicators:
Photo Tag.
SEO image optimization that allows you to be more descriptive of the photo
in addition to just using keyword phrases.Photo Description.
This
is akin to using a <Description> tag for a webpage. The photo description is a
short line of text that the image searcher
can read which then lets them know they are clicking farther in the right
direction.
Photo / Image Name.
Using keywords pertaining to your company's products and services is a good
place to start.
