SEO and Existing Website
I am usually asked by potential
clients, “What SEO work do you do that I can’t do myself?” The
30-second elevator pitch response is that I have been doing SEO since 1997, I
do it full-time and I stay up-to-date on industry best practices. Below is a
short list (not exhaustive) of SEO to-do’s I perform when auditing a
new client website for search engine ranking position problems.
- Website
analytics baseline
measurement
- Review
website architecture for optimum UI and code structure
- Keyword
Research
- Competitive
website SEO review
- Onpage
keyword placement
-
Meta
description and HTML title
tags
- Heading
tags
- CSS
recommendations
- Image
& Video optimization
- Server
configuration for 301, 302, 404’s, etc.
- UI
& Code Audit
- Key
Performance Indicators Analysis and Benchmarking
- Website
Usability
Build a New Website With SEO From Scratch
Either I can build you a website or work
directly with your website designer to get you a website that meets your
technical and business requirements.
The best website is not one that just looks
good but also attracts relevant leads and gets them into your company's sales
cycle. I will make sure the website is:
- User
friendly – If your customer can’t use it, they will go to a competitors
website that is user friendly.
- Branding
– The website needs to look good and it needs to represent your
organizations brand.
- SEO
Friendly – If the site doesn't rank well in Google, Yahoo and Bing, no one
will find you.
- High
conversion rates – Increasing online sales while decreasing internet
marketing expenses.
Professional web site design solutions since 1997
Acperion
designs web sites that are simple, clean and search engine spider friendly. We
also feel that incorporating SEO tactics into your new website is very important and increases
the probability the site will rank well in Google, Yahoo and Bing.
Trying to infuse SEO tactics into an older web site is much harder to perform.
Most of your leads and prospects will find your webpage sales and marketing
content through the top search engines such as Google, Yahoo, Bing and ASK.
To reach your online target audience, your website needs to rank well in the
search engine ranking placements (SERPS). We know how to do both at the same
time -- design an attractive website for your visitors and for the search engine
spiders.
Your website ranking in the major search engines isn't determined by how well it
looks (note: poor web design HTML coding can hinder a site to rank well too) but
it's determined by how well the web page was properly HTML coded and have the web
pages been search engine optimized to make it easier for the search engines
spiders to read the content. The goal is to
attract qualified leads to your web site. We don't experiment on your website to
see what works. We already have done our homework over the past 13 years and our
clients reap those benefits.
