In the last two weeks, I have enough RFQ’s and current full-time business to keep me busy well into 2013. The RFQ’s are basically pleas for help because their traffic has dropped dramatically the last few weeks. Some even received the dreaded Google notice as found in their Google Webmaster account. It appears that hiring outside agencies to spin some bogus articles has created big problems for their website and hence…the RFQ’s are pouring in.

GOOGLE PANDA – a slow death by a 1,000 cuts

To add insult to injury, Google keeps releasing multiple Panda refreshes. Google says they keep doing refreshes so that their search returns will display high-quality sites for Google users.

PAST PANDA REFRESHES:

• Panda 3.6 on April 27th
• Panda 3.5 on April 19th
• Panda 3.4 on March 23rd
• Panda 3.3 about February 26th
• Panda 3.2 about January 15th
• Panda 3.1 on November 18th
• Panda 2.5.3 on October 19/20th
• Panda 2.5.2 on October 13th
• Panda 2.5.1 on October 9th
• Panda 2.5 on September 28th
• Panda 2.4 in August
• Panda 2.3 about July 22nd.
• Panda 2.2 on June 18th or so.
• Panda 2.1 on May 9th or so.
• Panda 2.0 on April 11th or so.
• Panda 1.0 on February 24th

They both realize that to increase advertising revenues from their advertisers, it comes down to the return on investment that can be proved using analytics and measurement.

Google and Facebook have both started an aggressive communications outreach plan in order to convince advertisers that theirs is the best online marketing channel.

Google created a video to talk about the their new Brand Activate initiative they are undertaking.

There is a way for Facebook users to implement a few steps to find out specific people’s user account names who view your profile, wall posts and more.  This means you can be outed by other Facebook users when you visit questionable sites too.

How to Get Started:

·         Need either the Chrome or Firefox browser installed along with Firebug downloaded
on your p.c. or laptop
·         Clean your cache
·         A Facebook profile

To Learn Who You Interact With the Most and Who You Are Searching For Within Facebook:
·         Logged into Facebook, right click the “Inspect Element” option while on the Facebook
page
·         Click the “Network” tab (found at the top of the “Inspect Element” area) then click to
the “XHR” tab
·         Click F5 to refresh Facebook page
·         Files will start showing up in the partition window and you are looking for
“bootstrap.php” or “first_degree.php”
·         Click “bottstrap.php” and open up the payload and start scanning for the one that has
Friends in it
·         The top lines will show who you interact with the most

This list details everyone who you have interacted with recently and you will see names of people who you never interacted with and these are people who you don’t know but have viewed your profile. These are people who have stalked your webpage.

Attention Divorce Lawyers:  If your client is seeking a divorce due to infidelity reasons, I can show you how to discern what Facebook profiles the offending spouse is interacting with. Maybe it’s the suspected “other woman/other man” or maybe even the family babysitter.

A few of the notable changes made in February, 2012 are:

• Categorizer for expanded sitelinks. This improvement adjusts a Google signal to try and identify duplicate snippets.
• Less duplication in expanded sitelinks.  Adjusted signals to reduce duplication in the snippets for expanded sitelinks.
• More accurate detection of official pages. Adjustment to how Google will detect official pages.
• Fresher images. Adjusted signals for presenting fresh images.
• Data refresh for related searches signal.
• Improvements to freshness. Google updated the ranking signals which will help present fresh content in the Google search results even more quickly than before.
• Improved snippets for video channels.
• Improvements to ranking for local search results. This improvement improves the triggering of Local Universal results by relying more on the ranking of the Google main search results as a signal.
• Improvements to coverage of News Universal. [launch codename “final destination”] We’ve fixed a bug that caused News Universal results not to appear in cases when our testing indicates they’d be very useful.
• Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
• Link evaluation. Google changed the way in which links are now evaluated; Google turned off a method of link analysis that has been used for several years.
• Improved local results. Google launched a new system to find results from a user’s city more reliably. Now Google can detect when both queries and documents are local to the user.

Like 2011, you can expect over 500 Google Signal changes in 2012.

The tablet market is forecasted to grow over the next four years to over 287 million shipped units worldwide.To accommodate website viewing on various large and small tablet screens, large enterprise websites should be rethinking about and embracing responsive website design today. No doubt prospective and current customers will be accessing business websites using  tablets in large volumes as tablet sales increase each year. A carefully designed fluid responsive website will make browsing so much more customer friendly and provide a competitive advantage against websites that don’t properly resize.

Learn more about responsive website design, search engine optimization for smartphone’s and mobile marketing at Acperion Denver SEO Company or call 303.346.0072.

       Source: Wall Street Journal

Apps Aren’t Safe Either

You think your smartphone apps are safe from privacy concerns?  One recent app was accessing the address book content from iPhones.  An app on Facebook was collecting personal information on “friends” that did not grant permission to collect such information.

When more social media companies go public and investors demanding year-over-year earnings growth, toeing or stepping over the privacy line will become the norm.

Chrome is now available in Beta from Android Market for phones and tablets with Android 4.0, Ice Cream Sandwich.